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Letter to the Editor 


Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies

Jay Karan, Arvind Panwar, Preeti Yadav, N. D. Kantharia.

Cited by (1)

Abstract
Pharmaceutical drug promotional literature is an important method of spreading the information regarding the drug to physicians. It is observed that physicians do get influenced by these drug promotional literature. Various studies revealed that many of the drug promotional literature provide insufficient, incorrect and biased information. Quality of pictures and images printed in these drugs promotional literatures are always under scan. It is observed that pictures shown in these drug promotional literatures are racially and sexually biased.

Key words: Drug promotional literature, Symbols, Metaphors


 
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How to Cite this Article
Pubmed Style

Karan J, Panwar A, Yadav P, Kantharia ND. Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies. Natl J Physiol Pharm Pharmacol. 2011; 1(1): 32-34.


Web Style

Karan J, Panwar A, Yadav P, Kantharia ND. Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies. http://www.njppp.com/?mno=6454 [Access: September 19, 2018].


AMA (American Medical Association) Style

Karan J, Panwar A, Yadav P, Kantharia ND. Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies. Natl J Physiol Pharm Pharmacol. 2011; 1(1): 32-34.



Vancouver/ICMJE Style

Karan J, Panwar A, Yadav P, Kantharia ND. Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies. Natl J Physiol Pharm Pharmacol. (2011), [cited September 19, 2018]; 1(1): 32-34.



Harvard Style

Karan, J., Panwar, A., Yadav, P. & Kantharia, N. D. (2011) Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies. Natl J Physiol Pharm Pharmacol, 1 (1), 32-34.



Turabian Style

Karan, Jay, Arvind Panwar, Preeti Yadav, and N. D. Kantharia. 2011. Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies. National Journal of Physiology, Pharmacy and Pharmacology, 1 (1), 32-34.



Chicago Style

Karan, Jay, Arvind Panwar, Preeti Yadav, and N. D. Kantharia. "Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies." National Journal of Physiology, Pharmacy and Pharmacology 1 (2011), 32-34.



MLA (The Modern Language Association) Style

Karan, Jay, Arvind Panwar, Preeti Yadav, and N. D. Kantharia. "Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies." National Journal of Physiology, Pharmacy and Pharmacology 1.1 (2011), 32-34. Print.



APA (American Psychological Association) Style

Karan, J., Panwar, A., Yadav, P. & Kantharia, N. D. (2011) Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies. National Journal of Physiology, Pharmacy and Pharmacology, 1 (1), 32-34.





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