E-ISSN 2231-3206 | ISSN 2320-4672
 

Original Research
Online Published: 27 Dec 2024


Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study

Dr. Sandeep Kumar Kamlekar, Dr. Arvind Kumar Yadav, Dr. Sakshi Singh, Dr. Meenu Pichholiya, Dr. Archana Rathore, Dr. Sangita Gupta.


Abstract
Background:
Pharmaceutical companies employ various advertising strategies to promote their drugs through promotional materials. However, the information presented may lack the necessary details to maintain the consistency of Drug Promotional Literature (DPL) because it does not adhere to the promotional guidelines set by the World Health Organization (WHO), which can result in inappropriate prescription.

Aim:
The aim of this study was to evaluate accuracy and rationality of Drug Promotional Literature (DPL) by following WHO-Ethical criteria, 1988 norms.

Methods:
This cross-sectional observational study was carried out for ten months, from June 2023 to April 2024 in various outpatient departments at a tertiary care teaching hospital in Rajasthan, India.

Results:
A total of 135 DPLs were gathered and evaluated among them 9.62% DPLs were fulfilling the WHO guideline criteria. The remaining DPLs quote brand name 100%, generic/INN name 94.81%, dosage form 92.59%, active ingredient 82.96%, and therapeutic use 85.93%. The modest reported findings which include references 58.52%, side effects 41.48%, precautions and warnings 33.33%, and drug-drug interactions 23.70%. The references cited 25.19% were from journals, websites 20.74% followed by 7.41% data base and books 5.19%. The 75.56% claims were about efficacy, 56.30% for safety, and convenience 64.44% followed by cost 31.11% and pharmacokinetic property 25.93% was quoted.

Conclusion:
In our research, we find that most drug promotional materials fail to uphold competence, excellence, and uniformity in their advertisements. The pharmaceutical companies did not adhere fully to the WHO ethical guidelines when promoting a drug. Continuous awareness and training initiatives at the institutional level during medical education will enhance clinicians' ability to evaluate and compose accurate, rational, and cost-effective medication choices.

Key words: Broachers, Drug promotional literature, WHO ethical norms, Pharmaceutical company, Advertisement


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Dr. Sandeep Kumar Kamlekar
Articles by dr. Arvind Kumar Yadav
Articles by dr. Sakshi Singh
Articles by dr. Meenu Pichholiya
Articles by dr. Archana Rathore
Articles by dr. Sangita Gupta
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Kamlekar DSK, Yadav DAK, Singh DS, Pichholiya DM, Rathore DA, Gupta DS. Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study. Natl J Physiol Pharm Pharmacol. 2024; 14(12): 2556-2561. doi:10.5455/NJPPP.2024.v14.i12.10


Web Style

Kamlekar DSK, Yadav DAK, Singh DS, Pichholiya DM, Rathore DA, Gupta DS. Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study. https://www.njppp.com/?mno=225731 [Access: February 07, 2025]. doi:10.5455/NJPPP.2024.v14.i12.10


AMA (American Medical Association) Style

Kamlekar DSK, Yadav DAK, Singh DS, Pichholiya DM, Rathore DA, Gupta DS. Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study. Natl J Physiol Pharm Pharmacol. 2024; 14(12): 2556-2561. doi:10.5455/NJPPP.2024.v14.i12.10



Vancouver/ICMJE Style

Kamlekar DSK, Yadav DAK, Singh DS, Pichholiya DM, Rathore DA, Gupta DS. Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study. Natl J Physiol Pharm Pharmacol. (2024), [cited February 07, 2025]; 14(12): 2556-2561. doi:10.5455/NJPPP.2024.v14.i12.10



Harvard Style

Kamlekar, D. S. K., Yadav, . D. A. K., Singh, . D. S., Pichholiya, . D. M., Rathore, . D. A. & Gupta, . D. S. (2024) Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study. Natl J Physiol Pharm Pharmacol, 14 (12), 2556-2561. doi:10.5455/NJPPP.2024.v14.i12.10



Turabian Style

Kamlekar, Dr. Sandeep Kumar, Dr. Arvind Kumar Yadav, Dr. Sakshi Singh, Dr. Meenu Pichholiya, Dr. Archana Rathore, and Dr. Sangita Gupta. 2024. Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study. National Journal of Physiology, Pharmacy and Pharmacology, 14 (12), 2556-2561. doi:10.5455/NJPPP.2024.v14.i12.10



Chicago Style

Kamlekar, Dr. Sandeep Kumar, Dr. Arvind Kumar Yadav, Dr. Sakshi Singh, Dr. Meenu Pichholiya, Dr. Archana Rathore, and Dr. Sangita Gupta. "Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study." National Journal of Physiology, Pharmacy and Pharmacology 14 (2024), 2556-2561. doi:10.5455/NJPPP.2024.v14.i12.10



MLA (The Modern Language Association) Style

Kamlekar, Dr. Sandeep Kumar, Dr. Arvind Kumar Yadav, Dr. Sakshi Singh, Dr. Meenu Pichholiya, Dr. Archana Rathore, and Dr. Sangita Gupta. "Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study." National Journal of Physiology, Pharmacy and Pharmacology 14.12 (2024), 2556-2561. Print. doi:10.5455/NJPPP.2024.v14.i12.10



APA (American Psychological Association) Style

Kamlekar, D. S. K., Yadav, . D. A. K., Singh, . D. S., Pichholiya, . D. M., Rathore, . D. A. & Gupta, . D. S. (2024) Evaluation of rationality of Drug Promotional Literatures as per WHO criteria in a tertiary care teaching hospital of southern Rajasthan: A cross sectional study. National Journal of Physiology, Pharmacy and Pharmacology, 14 (12), 2556-2561. doi:10.5455/NJPPP.2024.v14.i12.10